// Australian Sustainable Seaweed Alliance
Launching in 2023, ASSA's mission is to scale up environmentally responsible commercial farming of seaweed to provide food, feed and bioproducts. ASSA provides a coordinated voice to represent the Australian seaweed industry and help grow local pioneering organisations including CH4 Global, Sea Forest and FutureFeed.
Building a thriving local seaweed industry
CONTEXT
Launching in 2023, ASSA's mission is to scale up environmentally responsible commercial farming of seaweed to provide food, feed and bioproducts. ASSA provides a coordinated voice to represent the Australian seaweed industry and help grow local pioneering organisations including CH4 Global, Sea Forest and FutureFeed.
OUR WORK
Highlights included:
- Developing ASSA communications strategy
- Brand messaging workshop
- Media training for key spokespeople
RESULTS
- Media outreach around key announceables – launch of ASSA, launch of the new National Hatchery Network and research facilities
- Developing key brand collateral e.g. media FAQs, fact sheets, event merchandise, member videos.
The communications and public relations agency delivering outcomes across government, business, sustainability and consumer sectors.
Horizon Communication Group is an independent agency responsible for award-winning campaigns. We deliver results through public relations, issues and crisis management, and targeted campaigns. Based in Sydney, we have long term affiliates in every state and territory in Australia.
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